When you put your home on the market, it is your job to make sure that it is being shown in the best light possible. When potential homeowners tour your home, it is this first impression that will determine whether or not they want to buy your home, as well as how much they will offer. If your house has been on the market for a while, there may be a reason it’s not attracting much interest. Here are some of the ways you might be screwing up your home sale.
1. You’re using poor quality photos
Estimates show that 90% of all potential home buyers begin their search online. If you post quickly-shot cell phone images on your online listing, your house will likely get passed over in favor of others with better photos. Every photo must have a “wow” factor in order to get the attention your home deserves.
2. Your listing is boring
Just as important as which photos you use for your online listing is the text that goes with it. Make sure that your listing is creative, yet authentic in order to attract interest. Try to stay away from clichés and over-the-top claims. Is your home really “the best home ever”? Instead, make sure you highlight the best features of your home in your listing. You only have a few sentences, so you have to make it count. Also, proofread your content before posting. Poor grammar and spelling is a turnoff for many.
3. Your home is full of clutter
One of the best ways to attract interested buyers is to allow them a chance to picture themselves living in your home when they tour it. In order to do this, you have to get rid of any nick-knacks and other forms of personalized clutter around you home. Not only does this help to depersonalize your home, but it will also make your home feel more spacious.
4. You’ve mispriced your home
While it may be a seller’s market, overpricing your house is one of the easiest ways to make your home a stale listing. On the flipside, underpricing your home can make people wonder what may be wrong with it. Make sure to ask at least two different agents for an appraisal and do your research on what similar homes in your area are selling for.
5. You have a pet
While you may love your canine or feline to death, there are many others who do not feel the same way. Many people are allergic to cats or dogs or do not care for the smell of litter and urine. When people are coming to your house, it’s important to make your home look (and smell) like no pets have ever lived there. Get rid of the food bowls, scratching posts, pet toys and any other signs of your pet’s presence.
6. Your house has an obvious issue
Whether it’s a large issue like a crooked roof or a small issue like outdated shag carpeting, the fact that your house isn’t selling is clearly an indicator that there is something about your home that people don’t like. It’s your job to find out what that issue is and fix it. Otherwise, your house will continue to turn off those who enter its doors.
7. You’re present for showings
Having the owners stay for showings can make potential buyers nervous. Many are already uncomfortable with the fact that they have to step foot in a stranger’s home; if you’re there, it will likely make things awkward. This will impact their impression of your home and might be a barrier when it comes to making an offer. Let your real estate agent do their job and use viewings and open houses as a good excuse to go out.
8. You’re letting your ego get in the way
Sometimes sellers let things get too personal when dealing with potential buyers. Hurt feelings caused by negative interactions with potential buyers sometimes prevents sellers from creating a win-win deal. Ultimately you have to view selling your home as a business transaction and you have to remember to use your head and put your personal pride aside.
9. You’ve left your holiday decorations up throughout the year
Many of us choose to leave our Christmas lights dangling from your tree and roof during the year. Unless you’re showing your house in December, the sight of holiday decorations can be a distraction for potential buyers.
10. You’ve ignored your backyard
Many of us when we put our home up for sale pay plenty of attention to our backyard. However, this is an area that many of us ignore. An attractive backyard space is a priority for many potential buyers, so it’s important to regularly mow your lawn, pluck weeds and spruce up your outdoor space.